In many growing companies—especially those with fewer than 100 employees—it’s common for individuals to shift roles as organizational needs evolve. Here’s an example that happens all too often in companies: Joe transitioned from Solution Architect to QA/BA Manager to PMO without a formal transition plan or clear expectations. Each shift came with minimal guidance. The title didn’t change—but the expectations did.

When assigned to PMO, there was no outline of responsibilities, no onboarding, and very little context. Observing peers and drawing from experience, the general approach became: manage the schedule, surface risks, and communicate status. Scope and budget were handled by others, and authority over operations was unclear. The work centered on maintaining timelines.

After completing several projects, leadership later clarified that operational excellence was considered part of the PMO role. This insight came as a surprise. The perceived limitations had constrained initiative, when in fact, broader influence was expected.

This scenario highlights a deeper problem: the critical need for role alignment. When expectations are unclear—or authority is poorly defined—teams cannot operate effectively or at their full potential. Not only must individuals understand leadership’s expectations, but the entire department also benefits from shared clarity. When everyone knows the purpose and responsibilities of a role, it smooths collaboration, improves handoffs, and allows new team members to integrate like a well-fitted cog in a larger machine.

Too often, team members develop angst toward others based on assumptions about what someone’s role should include. Misunderstandings arise when an individual is unaware certain tasks are expected of them. We want our teams to work together—not against each other. If you’re unclear about your responsibilities, seek clarity early on so you can excel in your position. And even if something falls outside your formal role, that doesn’t mean it’s acceptable to say, “that’s not my job.” In small companies, everything is everyone’s job to some degree. Knowing your boundaries helps identify when you’ve gone above and beyond—something management should acknowledge and appreciate.

In project management, “Scope, Schedule, and Budget” are often seen as the foundational pillars. But in some organizations, these are fragmented across different departments. Without clarity on which pieces a role actually owns, it’s difficult to deliver the full value of that position.

“The single biggest problem in communication is the illusion that it has taken place.”
— George Bernard Shaw

Your Turn: Share Your Experience

• What was your title?
• What were the actual expectations?
• What did you think the role would include, and what was different in practice?
• Were expectations made clear by your department lead?
• How did you gain clarity—or how would you help others do the same?

To move digital transformation efforts forward, clarity is essential.

A Leadership Challenge

The next time you onboard a team member or reassign a role, ask yourself: Have I truly clarified what this role means in our organization? Don’t assume past experience or job titles communicate the full picture. Even seasoned professionals need clarity to perform at their best.

Small shifts in expectations can create big misunderstandings. Alignment isn’t a luxury—it’s a necessity for productivity, collaboration, and long-term success.

Want help defining roles, responsibilities, and communication standards in your organization?

TechFlow can guide your team through practical assessments and implementation strategies that turn ambiguity into alignment.